A comprehensive brand identity system designed for Avain Outdoors, capturing the essence of exploration, resilience, and modern outdoor lifestyle.
To develop a clear and cohesive brand identity for Avain Outdoors, including logo systems, color palettes, typography, photography direction, and visual tone—all compiled in a structured brand book.
Balancing rugged, outdoor authenticity with a sleek, modern design system that feels relevant across digital and print platforms while staying true to Avain’s brand ethos.
This brand book for Avain Outdoors defines the visual and tonal direction of the brand. Inspired by nature, functionality, and a spirit of adventure, the identity system includes a structured set of branding rules, logo lockups, color use, and graphic styles. It serves as a guide for consistent communication across all channels—from packaging and web to social media and outdoor gear.
